Posted on by She'Neil Johnson

glow up

/ɡlō əp/ 
verb
To go from the bottom to the top to the point of disbelief. An incredible transformation.
(defined by urbandictionary.com)


 

Remember when BASE BUTTER went on our six month hiatus? Well, the hiatus is officially over. At the beginning of this year we took a step back to make a major leap forward. We've been creeping, working on the DL, grinding it out over the last few months to bring you something more than just another body butter and I'm super excited to share it all with you. We made a commitment to better our product, packaging, and brand to be better for you, the environment and most importantly your skin.

On Saturday, August 26th we re-launched basebutter.com with four new products:

LOVE : aloe vera + shea whipped body cream
RADIATE : tea tree + lavender hydrating face gel
GLOW  : sweet almond oil + geranium shimmer stick
SHINE : vanilla + sunflower oil moisture stick

To celebrate the launch of our new line, on Saturday, September 16th we got lit and enlightened in our hometown, NYC, with beauties old and new.

 

 

We called it The Glow Up! The Glow Up was powered by BT Events & House of Bricks and sponsored by Jessi's Sweet Treats & Dream Work Diva.

Our photographer and videographer, Simone, captured all the good vibes provided by DJ Tru Violet and the delicious vegetarian dishes prepared by Chef Bianca Tyler. The lavender lemonade and tea mix was a hit too, but you had to be there to experience it.

See what beauties experienced by watching our video re-cap below!

 

 

 

Want to view more photos from the event? Click here

See what others are saying about The Glow Up. Reviews

Loved our products? Write a review

Still want to get lit and enlightened with us? DJ Tru Violet made this playlist just for you

  

stay beautiful.